Story on Walthers Naffah coming

I talked to Stacey Walthers Naffah this week about her new position as consumer marketing manager at Walthers. The resulting story will appear in the August Industry News section of the magazine, but I can tell you this: she brings a lot of energy to the position.

The other thing she brings is a lot of marketing savvy. Prior to becoming the fourth generation of the family to work at the model railroad distributor, she worked in the advertising business with a lot of high-profile clients, many of whom are household names, like Kraft and McDonalds.

One thing she mentioned that I think bears noting is Walthers, as a company, recognizes its existing hobby customers are its primary market and want to communicate effectively with them first and foremost. Then comes the task of bringing new people into the markets they serve.

My hunch is you’re going to be hearing a lot more about her in the industry for some time to come.

—  Hal Miller

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2 Responses to “Story on Walthers Naffah coming”

  1. Gerald Voigt Says:

    It will be interesting to see how Walther’s uses the social media tools to attract a whole new generation of hobbyists as well as customers. I’ll be not only watching, I’ll be encouraging her in her as well! If this industry is to survive we ALL must embrace the way the new tools of social communications.

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